About Bostan
Bostan is our house, named after the founder’s family. It started in Sofia with a software engineer who writes code by day and drives at night, and wanted clothes that looked like the roads he drives.
The road
The first of those roads is Kopitoto: the hill above Sofia with the TV tower on top, a ribbon of hairpins that every driver in the city knows after dark. That road became our first series and it is still at the heart of what we make.
The lines
Under the Bostan name sit our lines: Search & Destroy (S.A.D.) and its skeleton crew, Kopitoto, Seikotsu with its blades and blossoms, Inner Circle, Thrac, Garage Classics for the cars we grew up with, and Bostan Originals, our embroidered pieces.
How it is made
Every piece is printed to order in Plovdiv. No warehouse, no piles of unsold stock: your hoodie is made when you order it, then handed to the courier.
Orders go through our shop at saad.printondemand.bg: you pick the size there and pay cash on delivery.
Bostan Originals
Bostan Originals are the house pieces, named like the house after the founder’s family: embroidery, gold print and small runs made in Plovdiv. Some are still coming: send a DM and we will put your name on the first batch.
About the AI photos
Most photos are from our own shoots with real people. Some product shots show an AI-generated model wearing the design, so you can see it on a person before we shoot it for real. Those images are marked "AI".
Photos marked "AI" show a generated model wearing the real print.